When I first tested how visible my own business was in ChatGPT, I found 4 citations across 60 prompts. It was a turning point — and the start of Sitera.
Generative Engine Optimization (GEO) is the discipline of making your business visible in the answers of AI systems such as ChatGPT, Perplexity, Claude and Google Gemini. It is not the same as SEO. It is something else.
Why GEO is different from SEO
Traditional SEO is about keywords and links. You optimize for algorithms that rank documents by relevance and authority. GEO is about something more fundamental:being perceived as an authoritative source by an AI model.
AI models are trained on large volumes of text from the internet. They learn who is authoritative in a field based on the structure of the content, citation frequency and consistency across platforms — not primarily on backlinks or keyword density.
The three pillars of GEO
1. Entity building— You must help the AI models understand who you are, what you do, and for whom. This is done through structured content, Schema.org markup and a consistent digital footprint across platforms.
2. Authority content— AI models cite content that is fact-based, specific and well-sourced. Generic blog posts help little. In-depth articles with concrete data, quotes and specific knowledge — that's gold.
3. Technical GEO— llms.txt (a machine-readable overview of who you are and what you offer), structured data and correct formatting make content easier for AI to process and cite.
Why it's urgent for Norwegian B2B companies
Gartner found that 45% of B2B buyers used generative AI in a recent purchase process (2025 survey), mainly to evaluate suppliers and products. More and more Norwegian decision-makers do the same — and most Norwegian B2B companies are so far barely visible in the AI answers, in both Norwegian and English.
The window for an early advantage is open now. Most of your competitors haven't started thinking about GEO — which gives a real head start to whoever acts early.
What you can do today
- Test your AI visibility: open ChatGPT and type "Who are the best [your industry] companies in Norway?" — are you there?
- Check whether you have llms.txt on your website (sitera.no/llms.txt — we do)
- Assess whether your content is fact-based and specific enough to be cited by an AI model
Want to know exactly where you stand? We'll do a free GEO analysis for you within 48 hours.