What is GEO? The complete guide for Norwegian B2B companies in 2026
The definitive introduction to Generative Engine Optimization for Norwegian decision-makers. What GEO is, why it matters now, and how to get started.
Read the article→Enter your website address — we test your visibility on ChatGPT, Perplexity and Google AI, and send you the result for free within 48 hours.
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Without GEO — how it looks today:
1. Law Firm A— frequently mentioned.
2. Law Firm B— strong reputation.
3. Law Firm C— often cited.
What you get in the analysis:
Gartner found that 45% of B2B buyers used generative AI in a recent purchase process (Gartner survey, 2025) — mainly to evaluate suppliers and products. If you're not visible there, you can lose the customer before Google is even opened.
45% of B2B buyers used generative AI in a recent purchase process (Gartner survey, 2025). Buyers ask directly: "Who is best at X in Norway?" — and often choose among the first answers.
AI models only recommend companies they perceive as authoritative sources. It's not about keywords — it's about credibility.
Sitera builds your business into the knowledge base of the LLMs — with structured content, authority signals and technical optimization.
More and more Norwegian decision-makers ask ChatGPT, Perplexity and Google AI directly: "Who is best at this in Norway?" Most Norwegian B2B companies are nearly invisible in these answers — and those who aren't mentioned are rarely considered. GEO is about becoming the source the AI models choose.
We run the same strategic searches your customers use, across ChatGPT, Perplexity, Claude and Google Gemini, and count who gets mentioned — and who doesn't. The example below shows what such an overview looks like.
Most GEO agencies hide their prices — we do the opposite. No long-term lock-in from day one. Test for free, continue only if you see the value.
No commitment · No credit card
🔒 Secure payment via Stripe · Delivery 48h
Fixed price · no lock-in
2 strategy meetings + final report
AI models change every month. What you built in May isn't necessarily visible in August — which is why the work doesn't stop at delivery.
After the sprint, you choose how actively to follow up. Three levels — from pure monitoring to an active growth partnership. 3-month start, then rolling month-to-month. No lock-in period.
All prices are final (the business is not VAT registered). Follow-up subscriptions start after a completed GEO-sprint, with a 3-month initial period and then free monthly cancellation.
A structured method, tested in the Norwegian market, that makes you the reference source the AI models choose.
We map your AI visibility and your competitors' positions across 50+ strategic prompts.
We produce content structured for LLM citation — technical and editorial, in one.
We ensure the content is placed on platforms the AI systems trust.
We track your visibility across all relevant platforms and deliver a monthly report.
"We tested our own visibility in AI — and discovered we barely existed. 4 citations across 60 prompts. That was the spark for Sitera."
GEO is not the same across sectors. We specialize in four Norwegian B2B markets where AI visibility makes the biggest difference.
Businesses and individuals ask AI directly: "Which law firm is best at this?" Most Norwegian law firms are nearly invisible in the answer — even in their strongest practice areas.
Both clients and candidates use AI to find agencies. Those not mentioned in the answer are rarely contacted — no matter how good the delivery is.
Decision-makers discover advisers via AI before they google. If you're not in the answer, you're not on the shortlist of potential suppliers either.
Businesses looking to switch accountants often ask AI before requesting quotes. If you're not in the answer, you're rarely in the running when the choice is actually made — however solid your service is.
The definitive introduction to Generative Engine Optimization for Norwegian decision-makers. What GEO is, why it matters now, and how to get started.
Read the article→We tested which recruitment agencies actually get cited by ChatGPT, Google Gemini, Claude and Perplexity — on the queries employers use. Published in Norwegian.
Read the barometer (NO)→Enter your website address and receive a free analysis of your AI visibility — with a competitor comparison and the three most important improvements you can make today.
By submitting you agree to our privacy policy.
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Can't find what you're looking for? Send us an email — we reply within one business day.
Write to us→It started with a football website — articles, videos, and a fantasy league game, years before such games became popular. I built it because it was fun.
From 2006 to 2009 I ran my own web agency in France — local businesses, simple sites, SEO that had barely started to exist. After that I worked as a freelancer in search engine optimization for over 16 years. Along the way I moved to Oslo — no network, no language — and built MotorikkLab from scratch.
Eventually I chose to focus entirely on GEO — Generative Engine Optimization. Search is changing: people no longer just click links, they read answers generated by AI. When I tested our own visibility, I found 4 citations across 60 prompts. We barely existed where buyers were looking.
That was the start of Sitera.
I help Norwegian B2B companies become visible in AI answers — cited by ChatGPT, Google Gemini, Claude and Perplexity. My approach is built on measurable visibility analysis based on citation frequency: no empty promises, no inflated numbers — only verified data on where you're cited, and where you're not. In practice, I work on structured data, llms.txt, Schema.org markup, and the authority signals that decide whether an AI cites your company.
Sitera is the service name of Emmanuel Philis (sole proprietorship / enkeltpersonforetak, org.nr 937 705 794), a Norwegian GEO agency (Generative Engine Optimization) with its registered address in Oslo. Emmanuel Philis is the data controller for the personal data you share with us via this website.
We only collect what you actively send us: name, email address and website address when you order a GEO analysis. We collect no more than necessary, and we never sell your data to third parties.
The information is used solely to deliver the service you have ordered (GEO analysis or consultation) and to send you results and relevant follow-up. You may withdraw your consent at any time.
The information is stored securely and deleted no later than 24 months after the last contact, unless you are an active client. We use only EEA-based service providers where possible.
You have the right to access, rectification, erasure and data portability. Get in touch at emmanuel@sitera.no to exercise your rights. You may also lodge a complaint with Datatilsynet.
Sitera (Emmanuel Philis) · emmanuel@sitera.no · Oslo, Norway
Sitera (Emmanuel Philis, sole proprietorship, org.nr 937 705 794) provides analyses and advisory within Generative Engine Optimization (GEO) to Norwegian B2B companies. All services are delivered in accordance with the agreement entered into between Sitera and the client.
GEO-sjekk (NOK 4 900) is invoiced on order and delivered as a PDF report within 48 hours. GEO-sprint is invoiced 50% on start and 50% on project completion. The subscription (Vakt, Synlig, Vekst) is invoiced monthly in advance.
GEO-sjekk can be cancelled free of charge within 24 hours of ordering. For GEO-sprint, up to 50% of the start payment is refunded if cancellation occurs within 5 business days. Started months on the subscription are not refunded.
Content produced by Sitera as part of the delivery passes to the client upon full payment. Sitera retains the right to use anonymized data and methods in further work.
Sitera does not guarantee specific placements in AI models' answers, as these are controlled by third parties (OpenAI, Google, Perplexity and others). We guarantee delivery of methodical work in accordance with the Sitering method.
Questions? emmanuel@sitera.no
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Questions about cookies? emmanuel@sitera.no