Sitera measures AI visibility in a simple, verifiable way: we run 50+ strategic searches — the same ones customers actually use — across ChatGPT, Perplexity, Claude and Google Gemini, and count citations, position and context for each company.
Every result is verified by hand in a logged-out browser. The automated scanner produces an indicative frequency; the manual check in a logged-out browser is the only standard we publish on. The scanner gives frequency; the browser gives truth.
Our first measurement — our own business
We started by testing ourselves. MotorikkLab (Oslo) was measured on 60 prompts. The result was sobering — and instructive:
- Cited in 4 of 60 prompts— we were nearly invisible in the AI answers.
- 4 citations across 60 prompts— even on searches where we should have appeared.
- Visible on 1 of 5 platforms— visibility on one platform does not automatically transfer to the others.
This result was the spark for Sitera. The figures above relate to our own business — not an average for Norwegian B2B companies.
What we see recurring
In the searches we've run, we see some clear patterns: visibility on one AI platform doesn't mean visibility on the others, fact-based and structured content is cited more often than pure marketing copy, and structured data (Schema.org) makes it easier for the models to understand who you are. These are observations from our work, not an industry-wide study.
What should you do?
Start by measuring your own visibility. We'll do a free GEO analysis for you within 48 hours — so you know exactly where you stand.